What is Addium
Addium is advertised as an incredibly powerful brain supplement that was specially designed to increase brain energy, unleashing its potential in a number of ways. Addium is produced by the United States-based company Addium LLC.
The ingredients are pretty standard and include several widely available ingredients such as Vitamin B6, Vitamin B3, Vinpocetine, GABA, Caffeine, Alpha GPC, Tyrosine, L-Theanine, and Bacopa Monnieri.
How is this different from the many other brain supplements out there? That is a great question.
Addium includes the following ingredients: Vitamin B3 (Niacin) 30 mg, Vitamin B6 5mg, and Proprietary Blend (Caffeine, GABA, Bacopa Monnieri, Alpha GPC, L-Theanine, Phosphatidylserine, L-Tyrosine, Vinpocetine, and Huperzine A) 545 mg.
Inactive ingredients include: Gelatin, Magnesium Stearate (vegetable), Titanium Dioxide, FD&C Yellow #5, and FD&C Red.
- Enhances memory
- Increases focus
- Promotes productivity
- No side effects
- 30 day money back guarantee
- #1 best-selling brain supplement in 2019
Benefits of Addium
According to the manufacturer, Addium is the perfect alternative to caffeine, as it is more effective without causing any negative side effects. This, to start with, is a very strange claim considering that the formula does contain a fair amount of Caffeine. How much of it? Well, we can’t know for certain because of 90% of the ingredients – including Caffeine – is hidden behind a Proprietary Blend. Because the Caffeine is the first listed ingredient of the Proprietary Blend, we have to assume that Addium contains a lot more Caffeine and a lot less L-Tyrosine, for instance.
The claimed benefits of Addium will raise another red flag to the experienced supplement consumer. The company claims their formula is ideal for weight control, weight gain, energy boost, memory support, mental alertness, beauty, and the list can go on and on. But the actual formula does not support these claims. For instance, there is no ingredient for weight loss or weight gain. Caffeine is a decent energy and alertness booster, but because we can’t know how much of it actually was added to the formulation, we can’t know how effective it will be. Not to mention the potential side effects of not knowing how much caffeine you are getting on a daily basis.
Leaving the pretty standard formula aside, let’s take a quick look at the marketing campaign behind Addium.
Our research team was only stunned by the type of claims the company is using to promote Addium. “Controversial Limitless Pill used by the 1%” is just an example. And the ad continued: “Does taking this pill to give you an unfair advantage in life?” The ad link took us to a page looking like an independent article printed in a scholarly magazine. The article was mentioning that Addium was featured on the TV show “The Doctors” (and Dr. OZ) and that is was the inspiration for the movie “Limitless” starring Bradley Cooper.
However, this entire ad is completely false. What they did was to actually change several tweets from the official Limitless Twitter page to make it look like the actors and the movie producers are praising and thanking Addium for inspiring them in making the film. Furthermore, all their references to articles from Forbes or independent clinical studies and trials featuring Addium are also false.
At the time of this review, Addium does no longer have an official website. Their Facebook page is still available, but the latest post – link to what appears to be a fake review – was from August 11, 2015. The domain addium.com will now redirect you to cogniflex.com, an entirely different supplement that doesn’t appear to be connected to Addium in any way.
How Much Does Addium Cost?
Addium is no longer available for purchase on big online retailers such as Amazon.com. However, the product is available outside of the United States. A good example is shoppingbag.pk, a Pakistani website that sells Addium for PKR 13838 – about $132.
Potential Addium Side Effects
Any supplement can cause side effects and Addium makes no difference. For example, it contains caffeine, which has obvious side effects like jittery feeling, increased blood pressure, or anxiety.
Based on the many negative comments on Amazon.com, Addium may cause a rash to develop on the face, neck, and several parts of the body. The high amount of Vitamin B3 (30 mg) may be the reason behind this particular side effect.
- Addium contains some powerful amino acids that have been proven effective in supporting proper brain health
- Addium’s entire marketing campaign appears to be based on fake information and made up facts
- The formula contains caffeine
- The official website is gone and Addium is no longer available for purchase within the United States
- Massive amount of negative reviews and testimonials – most people complaining about the lack of results
From our perspective, Addium is one of those brain supplements you should avoid. Because 90% of the formulation is hidden behind a Proprietary Blend (which doesn’t even make any sense considering that all ingredients included here are pretty common), there is no way knowing if Addium has the potential to work as advertised or not.
Furthermore, the whole marketing campaign behind the product is based on false advertising. That alone should convince potential buyers to stay away from the product.